Nope, there is no freebie here but if you have an entrepreneurial mind, you would find this promotional idea very interesting indeed. Remember the old days when there were picture books that we have to flip through quickly to “read” the story? I have a cousin, a very creative guy, I must say, who used to draw such stories page by page and gave the booklets to us for our birthdays and other special occasions. That is what we call customized gifts in the old days!
That’s why when I came across this promotional flip book toy by Proflix, I am reminded of my childhood. As a marketer myself (when you run your own small business you ARE everything), I find this small booklet a very interesting promotional idea and guaranteed to capture the attention of consumers. I think these flip books are especially good for companies that promote products to the younger generation where flip books are a novelty to them. As for older people like yours truly, we love them because they reminds us of the old carefree days.
I tell you, appeal is written all over these flip book toys. I believe that anyone who sees such flip books would take a second look and even stop to pick it up. And there, you have the attention of a prospective customer already! These booklets, besides being colorful and graphically attention grabbing, also has snippets of trivia as a way to educate the consumer. What trivia questions should the marketer ask? Obviously, the questions will be related to the products or the company itself. After all, companies would surely like the general public to know more about their products and the company behind the products, right?
One may argue that with the internet and the many things that we could do online on the computer, these booklets may not have the appeal. Well, let me tell most people like to be able to hold something in their hands. People like to keep and to collect and speaking as a collector, Proflix customized flip books that embed up to five seconds of video within and holds different scenes on each side, are something that I would like to collect and pass down to my children. Seriously!
As a consumer, I dare say that promotional flip books by Proflix can certainly fight for our attention alongside any modern technology and hold our attention longer than any other conventional marketing ideas.
Anyway, talking is useless. If you have a product to promote, you really should give flip books a try. I know I would.
