You may know that I recently bought a new mobile phone and was surfing the internet with it looking for games to play. To my delight, I came across a contest that not only could be played on the phone via text messages but also on the website.
On top of that, these three very lucky winners will also take home an autographed copy of Queen Latifah’s upcoming album, Trav’lin’ Light, which is only expected to be in stores this 25th September.
This is one of those very rare extremely exciting contests if you ask me. One that contest freaks like me MUST participate!
BE QUEEN FOR A DAY…
COVERGIRL QUEEN COLLECTION COSMETICS AND LIMBO 41414 GIVE USERS THE CHANCE TO SEE HIP-HOP AND HOLLYWOOD ROYALTY’S QUEEN LATIFAH PERFORM LIVE IN CONCERT
In an Exclusive Series of “Limbo†Games the Mobile Entertainment Pioneer Awards
Three Grand Prizes that Also Include a Year’s Supply of Queen Collection Cosmetics
(Burlingame, Calif.) – June 6, 2007 – All hail the Queen! CoverGirl Queen Collection Cosmetics and mobile entertainment pioneer Limbo 41414 team up to offer a one-of-a-kind prize package fit for a queen! Limbo will host three separate month-long Limbo games – aptly entitled “Every Woman is a Queen†– that will provide aspiring royals a chance to win a trip for two to see Grammy and Oscar-nominated hip-hop artist Queen Latifah perform live in concert this fall, sponsored by CoverGirl and American Airlines. In addition to this crown jewel of a prize, the three lucky grand prize winners will also receive an autographed copy of her upcoming jazz-inspired album Trav’lin’ Light (in stores September 25) plus a year’s supply of the CoverGirl’s bestselling Queen Collection cosmetics! Plus, as if living the life of royalty weren’t enough, Limbo will award additional prizes daily, including copies of Queen Latifah’s eagerly anticipated new album and samples from the Queen Collection. The first of the three games is now live, and all mobile users have to do is simply text message the word QUEEN to 41414 or visit www.41414.com to play online.
Limbo is an addictively fun game – played via text messaging on a cell phone or online. Limbo is distinct from any other experience in that the winner is the person that picks the lowest number that no other player picks, or the lowest unique number. It encourages players to stay highly engaged during each round as they receive comments and tips regarding their picks (e.g., “you’re the lowest unique,†“your pick is unique but not the lowest,†etc.).
Since launching in January 2006, Limbo has rewarded more than 650 Limbo winners, awarding more than $530,000 in prizes. To learn more about Limbo and see all of the current live Limbo games, visit www.41414.com.
Queen Latifah has shined as the official spokesperson for Covergirl’s Queen Collection cosmetics since 2006. Hailed by the hip-hop world and by Hollywood, Queen Latifah first made a name for herself in 1989 with the groundbreaking hip-hop album All Hail the Queen, establishing herself as the first female rapper to become a bona fide star. In the years since, her popularity has transcended all forms of media, thanks to her crossover success in such hit films as Jungle Fever and Chicago, in which her role as Mama earned Queen Latifah both a Golden Globe and an Academy Award nomination. In 2004, the artist returned to her musical roots to release a jazz collection of standards entitled The Dana Owens Album, which included collaborations with Herbie Hancock and Al Green. This September’s Trav’lin’ Light will further showcase Queen Latifah’s musical talents and passion for jazz.
About Limbo 41414
Limbo (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company headquartered in Burlingame, California, Limbo is a private corporation backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).
Limbo 41414’s engaging Limbo game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp’d, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
About CoverGirl’s Queen Collection
CoverGirl and Queen Latifah launched the Queen Collection in January 2006 to celebrate the beauty of women of color. The collection features a wide range of shades for the face, rich gem tones and vibrant colors for lips, nails and eyes, which allow women of color to feel confident and beautiful inside and out. “Every Woman is a Queen” and can now celebrate her beauty with a cosmetic line created just for her. Please visit WWW.EVERYWOMANISAQUEEN.COM for more information.
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Media Contact:
Stacy Geagan Wagner
Limbo
650-235-5980
pressinfo@41414.com
